This informational graphic was one of several designed for the website and Facebook page of the Michigan Proposal 2 (Collective Bargaining) campaign. The result: infographics received on average 5,000 Facebook "likes" and roughly 100+ comments.
Our staff wrote content and developed the email template design for several email blasts for Michigan State Representative Maureen Stapleton (D-Detroit). This email highlights her accomplishments while in office.
For Proposal 2, we created logos that online supporters could post on Facebook, Twitter (Twibbon) and Google+.
McConnell Communications' staff offered ways that the Good Jobs Now coalition could increase its Facebook following. Since McConnell began helping GJN manage its efforts, the Facebook page has gone from some 200 followers to well over 2,000.
For Proposal 3's (Clean Energy) campaign, we crafted multiple emails for a highly targeted and influential audience of 5,000 registered voters who could urge others to vote "Yes" to job creation and renewable energy.
Good Jobs Now staffers were trained on blogging best practices and using the powerful WordPress search engine optimization tool, Yoast. Their increased knowledge improved their online presence and ensured that posts shared to Facebook reflected the true scope of the organization.
Within the first week of creating and managing the Twitter account for Fighting AIDS With Nutrition (FAWN), we attracted over 100 followers and helped to generate ticket sales for its concert fundraiser.mostly in the media industry. The significance of this is that the local media were their target audience, as FAWN needed coverage for its concert fundraiser.
Proposal 2 supporters wanted to show how Republican billionaire Dick DeVos was bankrolling efforts to silence collective bargaining voices. We created this "No Voice" graphic for Facebook, which generated thousands of "likes" the morning it was posted.
For social media campaigns, we build brand integrity for your business or organization. At McConnell Communications, we touch people by starting dialogue that engages a target audience, while focusing on improving retention online. Please contact us for a free consultation so we can begin shaping your social media campaign right away.