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Back to School. A Student Diary: Tuck's Minority Business Executive Program
Prestigious Dartmouth University's Tuck School of Business Executive Education Program Graduates Local PR Professional
December, 2007
DETROIT -- Darci E. McConnell, president and CEO of McConnell Communications, Inc. recently completed an intense, 7-day business program at the prestigious Dartmouth University’s Tuck School of Business in Hanover, NH.
McConnell was selected for the exclusive executive education program along with 31 other bright and upcoming business leaders from across the country to focus on “How to Build a High Performing Business.” McConnell attended day-long classes in accounting, business development and marketing.
“McConnell Communications recognize that in order for us to continue to offer exemplary service to our clients, we have to continue to work to improve upon our business model,” said McConnell. “What I have learned through Dartmouth will not only improve my business, but allow McConnell Communications to share those best practices with our clients.”
McConnell Communications, Inc. is a full service communications firm that provides communications, public relations, marketing, relationship building, crisis management and media training services. The company is located in the heart of Greektown in Downtown Detroit, and its clients have been featured in more than 100 media outlets in all 50 states, including the CBS Evening News, Ebony magazine, Newsweek, the Washington Post and CNN.
A former longtime journalist, McConnell’s 14-year reporting background includes work with the Lansing State Journal, The Detroit News, Washington Bureau, USA Today, the Detroit Free Press and The Grand Rapids Press. She has been an adjunct professor of journalism at Wayne State University’s School of Communication and Fine Arts in Detroit, Michigan, and sits on the board of the Detroit City Chess Club and the Detroit Community Initiative.
McConnell Communications, Inc. is certified as a Disadvantaged Business Enterprise by the State of Michigan; is a member of the Michigan Minority Business Development Council (MMBDC) and the Detroit Regional Chamber.