Personally managed, customized communications campaigns
Our Services
When it comes to awareness, our mission at McConnell Communications, Inc., is to generate it in the most all-encompassing and innovative manner possible.
We do that by creating personally managed, customized communications and public relations campaigns to help our clients reach a target audience.
And that’s what makes us unique and the best at what we do.
Contact our office in Detroit, Michigan so that we can add our personal touch to your communications campaign.
Public Relations
The old adage about everyone having a story to tell is the mainstay of our company. McConnell Communications has the relationships, insight, reputation and writing skills to get your issue, product, service or event covered in local, state and national outlets. We generate extensive, immediate and/or sustained publicity in traditional and nontraditional media outlets.
Advertising
Whether the format is print, online, radio or television, our approach with any ad is to design it for the greatest authenticity and influence. We do that by ensuring that the voice is one of local connectivity and credibility. Want to make sure that your ad reaches your target audience? We not only get your message to all the right people, we maximize your ad budget by using our connections to help with greater visibility and presence.
Airport Advertising
We also partner with the Detroit Metropolitan Wayne County Airport, one of the busiest airports in the United States, for airport advertising. Why advertise at DTW Airport?
Detroit Metropolitan Wayne County Airport is one of the busiest airports in the United States with over thirty-six million passengers annually and among the world's largest air transportation hubs.
DTW frequent flyers are more likely to have a household income of two hundred and fifty thousand or more.
Airline travel remains remarkably consistent throughout the year with a slight peak during the November-January holiday season.
During longer airport waiting periods, airline travelers take the time to read and watch advertisements.
Eighty-two percent of frequent flyers say they take the time to read airport advertising messages.
Sixty percent of the U.S. population is within a ninety-minute flight from DTW.
Marketing
A signature logo, slogan and/or color scheme can be part of the brand identity we create for your business or any part of it. Over the short and long term, we develop campaigns of distinction. We will make your story sing - with great writing, accurate editing, a cutting-edge web page and/or a one-of-a-kind newsletter or brochure. There is no second chance to make a first impression, and our company's promise is unique and classy communiques.
Media Training
Become your own storyteller: Media coaching services
Need help figuring out the news media as well as the new media, but want to do the work in-house? Let our team of veteran journalists and social media experts equip your organization with all the insights and tools to confidently do the work on your own.
Stay ahead with the news: Mainstream media coaching
From us you can learn how to think like a reporter, what constitutes news, how to get your story covered positively and how to have a good interview. This training includes realistic on-camera simulated interviews.
Be connected: Digital outreach coaching
In our digital media sessions, you will learn the necessary components of an organizational or campaign website to provide value; get updates on the most relevant social media best practices, and gain essential knowledge of email campaigns for messaging, volunteer recruitment, client conversions and fundraising.
Social Media
McConnell Communications has crafted and managed the social media presence for numerous political campaigns, government entities, and community-based organizations. Targeting an online audience for your company or initiative is more important than ever—millions of Americans spend a great deal of their time on social media outlets like Facebook and TikTok. The key lies with knowing how to effectively convey your messages to your desired audience. Our team knows how to help you get this done. We have a track record of working with clients who have tight deadlines for promoting their cause, and we are able to effect significant change in their target reach.
Website Services
McConnell Communications offers professional custom website design services focused on clean, simple, and easy-to-use formatting. Give us the scope of your web project and we'll give you a no obligation web design estimate. We offer web maintenance too.
We can also implement an agressive SEM/SEO campaign for your website and maximize your search engine dollars spent. No gimmicks here: We will thoroughly monitor the content of your website and develop language that boosts your presence on major search engines (Google, Bing and Yahoo!).
Relationship Building
Our team’s longstanding community ties and knowledge allow us to provide critical insight, strategy and assistance in identifying and connecting with key stakeholders, so that positive results can be achieved.
Political Consulting & Campaign Management
Are you running for local, state, or national office? Then let us manage your campaign. We know how difficult it can be navigating the ins and outs of the political sphere, but McConnell Communications’ collective many years of campaign experience can help. Our services include managing and training campaign staff, organizing canvassing, providing email campaigns and phone banking, arranging press coverage, and navigating campaign deadlines. Some of our past campaign clients include Wayne County Prosecutor Kym Worthy and Secretary of State Joselyn Benson.
Crisis Management
Quality communication services require that a strategy for tough times be developed long before any worst-case situation happens. In addition to consulting on pro-active crisis management, McConnell Communications uses its expertise in issues management to help you avoid or handle bad press. We will also serve as the front line of defense against an eager press corps.